Clients: Marketing, F1 Live at the 02, Paddock Club Hospitality, Track TV
Concept: Celebrating the milestone with a new icon. Heroing the fans for 75 years of support. Heroing iconic cars, drivers & moments, both past and present. The goal is to activate the brand in the physical space, using historic moments as well as 2025 key events to be a reminder of the spectacle of human engineering and raw talent.
Creative direction: We wanted to place emphasis on a variety of tones across different physical locations.
A. F1 receptions, paddock club and F1 "Live at the 02": emotive, premium and sophisticated
B. Short dwell time Installations: heightened, immersive and the raw spirit of Formula 1.
Key Highlights
Execution
• Motion design and art direction of F175 brand across 8 bespoke displays for F1 visiting sponsors, partners, clients and guests.
• Achieved new business from Marketing, Paddock Club and F1tV to utilise creative media assets across additional key F1 media channels.
Collaboration
Brand: Concept and sign-off of F175 across LED screens
Graphic designers & motion designs: collaboration of brand designs developed in motion for LED screen use.
Video producers: Collaboration of visual language of video edits due to be published to screen for their awareness.
Bespoke Screen Showreel
Project Overview
Race Calendar
Event Promotion
Office Installation
Guest Experience Area