Role: AV Edit Producer | 2022 - 2026
Ownership: Creative Ideas | Layout & Composition | Motion Design
Context: To translate the newly provided 2025 F1 re-brand for bespoke LED Installations & live event displays
The Challenge: Multiple screen formats | recurring content | brand consistency
The Approach
I took F1's new 2025 brand guidelines and added for live screen environments to the existing brand guidelines. This translated Formula 1’s identity into clear, repeatable motion rules across bespoke displays. The system was built to balance efficiency and premium presentation, allowing high-volume content to be delivered consistently while still enabling bespoke, expressive moments where appropriate.
The Output
Motion System Reel