Formula 1: Brand for Live Environments
Role: Motion Designer
Context: LED installations & 16:9 live-event displays
Year: Ongoing
My role at F1 is to assist with the delivery of live, editorial, and internal content across multiple bespoke LED Installations and 16:9 aspect ratio displays. The challenge was to maintain strict brand consistency while supporting frequent updates tied to the racing calendar, varied content types, and real-world viewing conditions.
The Approach
I took F1's 2025 re-brand and established a system for live screen environments. This translated Formula 1’s identity into clear, repeatable motion rules across displays. The system was built to balance efficiency and premium presentation, allowing high-volume content to be delivered consistently while still enabling bespoke, expressive moments where appropriate.
The Output
Bespoke F1 Projects
Race Recap
Historic Champions
Media Rights Partners
Idents
Destination Edits
Driver Arrivals
